For Websites that earn their keep.

Discover

A 20 to 30 minute call, phone or WhatsApp, no meeting requests or forms to fill in first. We ask what your business does, who actually buys from you, and how people find you today: word of mouth, a Facebook page, a signboard, or nothing at all.

If you already have a site, we look at it with you on the call: how fast it loads, what it looks like on a phone, whether your phone number is even clickable. If you don't, we look at your Facebook or Google Business listing instead, since that's usually doing the job a website should.

We also ask what it's actually costing you: missed calls, people who assumed you were closed, a competitor who just looks more legitimate online. That's the number we're trying to move, not just "have a nicer site".

You get a one-page brief out of this, in writing, not vague notes we keep to ourselves.

Design

First homepage concept within 72 hours of the discovery call. We design in your actual colours and your actual photos where you have them, not a generic template with a stock photo dropped in.

You get two rounds of feedback included before we lock the direction. Changes go back and forth over WhatsApp or email, whichever you already use. There's no client portal to log into and no design jargon to translate.

Everything is shown to you at actual phone size first, not just on a desktop monitor, because most of your visitors in South Africa are going to land on this from their phone, not a laptop.

Build

We build the full site on modern hosting and test it against a slow connection, not just fibre, because that's how a lot of visitors are actually going to load it.

We write a first draft of the copy from your discovery notes, so you're editing rather than staring at a blank page trying to write web copy from scratch. If you'd rather write it yourself, that's fine too.

Any contact form or booking form gets a real test submission before launch, checked that it actually lands in an inbox someone reads, not lost in spam. Everything gets checked on a real Android phone and a real iPhone, not just a resized browser window.

Launch

On day one you get: your domain registered and pointed, hosting live, a proper SSL certificate (the padlock, not a browser warning), and a contact form that actually works, tested, not just built.

You get a walkthrough call showing you how to make small edits yourself, and you get the actual login and access, not a black box that only we can touch. If you ever want to leave, you can, with everything that's yours.

The first month after launch, small fixes are included at no charge. After that, ongoing care is available if you want it, but there's no retainer required to get help when something breaks.

laptopsa.co.za

An online laptop retailer with thousands of products in stock. Built for the reality of e-commerce: fast search, clear stock and warranty signals, and a checkout that doesn't lose the sale.

Dark, high-contrast, product-first — the kind of storefront that trusts the customer to know what they want and gets out of the way.

Guesthouse booking concept

A small guesthouse site built around one job: getting a booking enquiry sent without friction. Full-bleed photography, a short room gallery, and a booking form that asks for dates first, not an account signup.

Warm, editorial, serif headline, a palette that belongs to hospitality rather than tech. This is the version of "boutique" that doesn't feel like a template.

Trade services concept

Built for one goal: getting the phone to ring. A call button that's visible in every viewport, an emergency-callout banner, and trust numbers (response time, years trading) up front where a nervous customer looks first.

Bold, high contrast, no soft rounded cards pretending to be friendly when the customer just wants their geyser fixed.

Restaurant concept

Dark, moody, image led, built around a WhatsApp reservation link rather than a booking widget nobody in Durban actually uses. The menu is real text on the page, not a photo of a menu, so it's readable and it's indexed by search engines.

Tall condensed display type gives it an editorial, printed-menu feel without touching a serif font.

Bookkeeping concept

Our starter-tier example: a single, calm, trustworthy page for a professional-services business. Navy and gold, a serif headline, and trust numbers up front, because a nervous client checking out an accountant wants proof before a phone call.

One page, three services, and a quote form, similar scope to our trade services concept but built for a completely different kind of client.

Beauty studio concept

Our standard-tier example: soft, rounded, and image led, across four pages — home, treatments with prices, a photo gallery, and online booking with a live price estimate as you pick a treatment and time.

Blush and sage instead of the earthy terracotta of our guesthouse concept, so the two "Standard" tier examples don't feel like the same template twice.

New sites, from nothing

We handle the domain registration, the design, the copy, and the launch. You don't need a logo, a colour palette, or even photos ready before you talk to us. If you don't have any of that yet, we sort it out together during the discovery call.

If you do have your own photos, a logo, or existing copy, send them through and we build around them rather than starting from a generic template. If you don't have photos, we can source stock imagery that actually fits your business rather than generic office-desk clip art.

Sending photos through promptly is one of the things that keeps a build on the roughly-3-day timeline. See "How a project runs" above for the full picture.

Upgrades and rebuilds

We start by checking what's actually wrong: slow load times, broken mobile layout, no SSL, or a design that just looks a decade old. You get told specifically what's broken before we touch anything, not a vague "needs a refresh."

Existing content, your current domain, and any search engine ranking you've already built up get carried over deliberately. A rebuild that tanks your Google ranking on day one isn't a rebuild, it's a step backward.

Same as a new build: send through any updated photos you want used, or we'll keep the good ones from your current site and only replace what's actually dated.

Ongoing care

Once your site is live, small content updates (new photos, price changes, a new team member's bio) get done without a formal retainer or a support contract. You email or WhatsApp us, we make the change, done.

If something breaks (a form stops delivering, a page goes down), there's a real number to call, not a ticket queue. We aim to acknowledge same day.

For businesses that update content often (new photos every month, seasonal menus, changing stock), we can also just show you how to make the small edits yourself, so you're not waiting on us for every little thing.

Booking and payments

For guesthouses and salons: a booking form that asks for dates and details first, not an account signup. For shops: a simple checkout that supports the payment methods South African customers actually use.

Every enquiry or booking form is tested with a real submission before launch, confirmed it lands in an inbox someone actually reads. We've seen too many sites where the contact form has been silently failing for months.

Where relevant, we can also wire up WhatsApp as a booking channel alongside the form, since that's often how customers prefer to reach a small business in the first place.

Security audits

We review your existing site for the issues that actually cause damage: outdated plugins and CMS versions, exposed admin panels, missing SSL or weak configuration, forms vulnerable to injection, leaked API keys or credentials in public code, and weak or reused passwords on anything with admin access.

You get a plain-English report, not a wall of scanner output: what we found, how serious it actually is, and what it would take to fix. Critical issues (the kind that lead to a defaced site, a data leak, or your domain landing on a blocklist) are flagged first.

This works whether or not we built the site originally. Flat-fee audits start at R3,850 depending on site size and how much is custom-built versus off-the-shelf. Fixes are quoted separately once we know what's actually wrong.